Julie Botti
Work 01 About 02 Experience 03 Words 04 Contact 05
Media · Communication · Production — Lebanon

Stories, directed.

Julie Botti takes an idea the whole way — concept, story, production, audience. Content, live events, and creative direction, across three languages.

Open to new projects

The premise

A communicator with a producer's instinct — for how a story gets built, and how it reaches people.

Julie is a Master's-level Media & Communication graduate who works fluidly between content and copywriting, live production and event coordination, creative direction, and research. The through-line is a producer's mindset: seeing the whole path from a blank page to an audience.

Her work runs from social storytelling for brands, to a large-scale international awards ceremony, to music-video production, media research, and journalism — carried out in Arabic, English, and French. One person, comfortable across the disciplines a project actually needs.

3Languages, all fluent
7Roles across media & production
5Overlapping disciplines
5Years of experience

What I do

Five things,
one project.

00 — The approach

From concept to audience.

These rarely happen one at a time. A campaign needs the words and the visual direction and the production and the messaging — often in the same week. That overlap is the point.

01

Content

CopywritingStrategySocial mediaSEO
02

Production

CoordinationEventsLiveLogistics
03

Creative

Art directionConceptsMoodboards
04

Communication

StrategyBrand messagingPR
05

Editorial

JournalismEditingResearch

Selected work

The reel.

Placeholder frames — built to hold real photography, stills, and video.

Production · Live events

Beirut International Award Festival

Assistant Executive Producer for an international awards ceremony — coordinating artists, media teams, sponsors and live segments with Shine Entertainment.

Creative direction

Scene by Scene

Concept visualization for music videos and photoshoots — mood, styling, and location direction.

Content · Social

Brand Voices

Social content and copy for F&B, real estate and hospitality clients.

Editorial

On the Record

Journalism & SEO writing — The961, GearsME.

Events

Launches & Shows

Political campaigns, beauty award shows, and music launches.

Research

Media & Communication

Research on media trends and communication strategy at Balamand.

Experience

Where I've worked.

01

Content Specialist & Copywriter

Bridge of Minds · Part-time, project-based

2026 — Now+

Beirut, Lebanon

Owning social content for F&B, real estate and hospitality clients — from strategy through to the caption, keeping each brand's voice consistent.

  • Develop and execute content calendars aligned with campaigns and brand messaging.
  • Create copy, captions and content concepts for Instagram, web and campaigns.
  • Design moodboards and creative directions for brand storytelling.
  • Prepare clear creative briefs for designers and content creators.
02

Assistant Executive Producer & Event Coordinator

Beirut International Award Festival · Shine Entertainment

2024 — Now+

Beirut, Lebanon

Coordinating production and logistics for a large-scale international awards ceremony — artists, media, sponsors and public figures on a strict live timeline.

  • Coordinate production logistics and scheduling across creative, technical and event teams.
  • Contribute to concept development, visual planning and artistic direction of show segments.
  • Support content creation and digital coverage for the event.
  • Solve problems in real time during live production while holding timelines and brand positioning.
03

Production Support & Content / Copywriter

Freelance · with media producer Josiane El Khoury

2023 — Now+

Beirut, Lebanon

Project-based production and campaign work across live events and digital content.

  • Completed an Assistant Executive Producer observership for Jadal — LBCI, in the production control room.
  • Organized and executed events including political campaigns, beauty award shows and music launches.
  • Produced SEO content and digital articles for gearsme.com.
04

Concept Visualizer & Production Assistant

Rami El Mir & Nataly Nemer

2024+

Beirut, Lebanon

Translating creative concepts into visual plans for music videos and photoshoots, then holding those concepts together on set.

  • Developed scene-by-scene visualizations defining mood, styling and location direction.
  • Assisted production teams on set — continuity, shot sequencing and creative alignment.
  • Captured behind-the-scenes content for videos, shoots and promotional material.
05

Media, Communication & Marketing Researcher

University of Balamand

2023 — Now+

Koura, Lebanon

Researching how media is made, consumed and communicated — alongside faculty.

  • Conduct research on media trends, communication strategies and marketing patterns.
  • Collaborate with professors on research papers analyzing media consumption.
06

English & Social Studies Teacher

SABIS · Bishmizzine High School

2022 — Now+

Adma · Koura, Lebanon

Building and delivering structured learning to intermediate grades — communication under real deadlines, 25+ students in the room.

  • Design and deliver structured educational content following tight deadlines.
  • Develop written materials, presentations and assessments strengthening writing and analysis.
  • Manage curriculum planning, grading and academic mentoring.
07

Staff Writer & Journalist

The961 · Internship

2022+

Beirut, Lebanon

Reporting and writing for one of Lebanon's largest digital news platforms.

  • Conducted interviews, research and investigative writing for online news articles.
  • Produced SEO-optimized articles to improve digital reach and engagement.

Words

From the notebook.

Journalism

Interviews, research, and investigative writing for online news

The961 · 2022
SEO · Digital

SEO-optimized digital articles built for reach and engagement

GearsME · Freelance
Copywriting

Brand copy, captions, and content concepts for digital campaigns

Bridge of Minds · 2026
Research

Media consumption & communication strategy — academic papers

University of Balamand

Background

Education

MA, Mass Media & Communication

University of Balamand2024 — 2026

BA, Mass Media & Communication

University of Balamand2024 · GPA 3.7 — Distinction

BA, English Language & Literature

University of Balamand2020 — 2023 · GPA 3.7 — Distinction

Teaching Diploma, English Language & Literature

University of Balamand2023 · GPA 3.6 — Honors

Minor, Political Science & International Affairs

University of Balamand2022

Languages

ArabicFluent
EnglishFluent
FrenchFluent

Skills & tools

Art DirectionCopywritingProductionEvent ManagementSEOBrandingDigital MarketingResearchWordPressAvidCapCutCanvaEmotional IntelligenceCreative Content

Let's create.

Have an idea that needs direction? I'd love to hear about it.

juliebotti662@gmail.com
+961 76 153 662 LinkedIn ↗